Filming 2

After my first filming session I was more confident i would be able to get some real footage that i can use and will be happy with.  I started by filming the daily commute this meant that I had to convey a business man leaving for work, then getting to work arriving and leaving the work place. The reason that I wanted to film this section first is the advert will be telling a story of the journey in which each member of the family will take when driving the car. The family man driving the car to work will take place first thing in the morning.

I began by filming the car the household as my family man left to do the daily commute, traveling down the road. I also filmed the car arriving at the work place, I did so from many different angle for example as the car arrived I used a high angled long shot in which i was able to get a great view of the car. This then lead to a lot closer shot where i only framed the wheels in the shot, i wanted this because it meant i was able to denote some of the car's WOW factors, with the use of Close Ups. I finally then filmed a medium shot of a my business man walking into the door, this was to further show the journey. TO finish the scene of I wanted the car to be driving in the dark on his return drive home.

After doing some filming i was happy with the quality of my filming and was able to use the footage.

The New

After doing some filming and editing i have realised that there was no real meaning in my work,  therefore I needed something that would allow me to convey meaning in the form of a narrative. The reason that i chose to use a narrative is because it allows for meaning to be put in to the videos, via a voice over of what and how my product is better than others and worth buying.

The narrative that i am using on my advert is not going to last the duration of the advert but only short phrases for the separate sections of the advert. The reason for this is so that i can connote to the audience how the car is better than all the others, i will be using a variety of shots and different locations to denote the cars capabilities and how it is able to fit any persons needs.

I have also found that i needed to look at the meaning of my adverts and make it more simple rather than my original idea where i was going to include multiple scenes with very quick editing this is not only uncommon in adverts but also made it very hard to introduce meaning in the advert but create a narrative that could be editing in time with the videos. Therefore I decided to slow everything down and make the duration of different locations longer then split the locations into the two adverts.

The reason for splitting the locations and types of people driving into two adverts it means that i can will be able to produce a better narrative to fit my advert to, but also allows me to have 1 advert solely for family and how it is better than other cars. Then another advert about the enjoyment of the car for the family but also everyone else, i wanted to do this as the car should be fun for the family with the can do attitude.

Voice Overs

The voice over I created, continuity though out my texts i was happy with it as it meant that i could create something that would allow me to denote all of the key features of the car and what it was capable of.

Logo

This was my logo I am very happy with the out come as  it looks professional and i feel sums up the brand appropriately. I incorporated a tire like tread by having two outlines of the each letter this was to give the effect of two sets of tires. Additionally i want the logo to be minimalmilistic by incorporating a grey and white styled logo. I feel it looks very aesthetically appealing due to the use of the colour and connotes a good image for the brand.  I found the tutorial was very helpful as it allowed me to create the logo using photoshop which has a massive range of features that i wouldn't have been able to create using a different software option. 

Photoshop and learning the skills

I hadn't really use photoshop before so I wanted to learn the basics I then decided to use a photoshop tutorial which would show me the steps needed to create a Logo. Luckily the tutorial that I was following was creating the basic idea of my logo, having an outer circle with the brands name in the middle this was simple but followed the main conventions of brands logos. 

Name

1. I thought that Superb would be a good all round name as it defines the quality of the product, however after doing some more back ground research on branding i realised this name was already begin used therefore I was unable to use it due to copyright.

2. DYNAMO I thought was good because it implied how the product was dynamic and would be able to fit any situation. However I was unable to choice a font or be happy with the overall look of the name, I found that having it in capitals help for it to stand out and be more appealing.

3. Another of the names that was in my list wast A2B the reason for this name is it connotes how the car no matter what will be able to get from one destination to another. I had also used a bold font so that the name will stand out. Although the name is short I do not feel it would work the product as the car is more family based.

4. This was split in to two as I was not sure in the way of spelling this name, with the correct way or having an alternative that will hopefully be different and stand out or allow the audience to remember it more easily. I really liked how this font style looked as it looks professional and up market this fits the target audience, but also the actual name of the car is very fitting as it is family based vehicle this means that the car will be aiding the users.

I will be using BW Aider, as i feel it is most appropriate name for the brand, but also is the best all rounder taking into account purpose, aesthetics and function.

Logo Design

1






2
















3                                     4

One of my tasks was to produce a logo for my brand this meant creating some initial ideas and them developing some of the ideas int my finals. These where my final four ideas that i would be willing to use for my logo.

1. The reason that I had chosen this design was because it is very different to many of the logo's you see today. I had taken a slightly cartoon like approach to the design of this logo as it really stands out, but also it allowed to me to experiment with the letter I was going to use. I also felt that because it is rather unique it looked better than many of the others it is down to the aesthetics of the logo that I have entered it as i feel it is aesthetically appealing and stands out.

2. For my second design I thought i would incorporate something the audience would relate to cars. In my case I was able to produce a logo which some what symbolises tire tracks i thought this was a nice way to try the logo and product together. In addition to this is also looks aesthetically appealing due to boldness of the design making it stand out on the page from all the other. However the letter flow from one another this was making it seem more appealing, this is my favourite so far.

3. I wanted to see if  i could produce a logo design that would be incredibly simple but still look appealing. I tried this in my 3rd design i like the simplicity of the logo, and also how the style of font is script like it makes the logo look more up market or of a higher quality than the others. This was something that i did not like about the 1st one as I had gone for a cartoon like approach it could look childish and not appeal to my target audience.

4. Finally I produced another logo which would symbolise the car in some way, I tried to do this by incorporating the road into the middle of the logo. Although the audience will be able to recognise the road in the middle it breaks up the logo to much for it to work, therefore it do not feel it looks as aesthetically appealing as they other and is not as clear. Therefore this is the logo i would not use due to the complexity of the design making it hard for the audience to recognise and appreciate.

Overall I would chose number 2, because of the overall design being good and it links to the product nicely which the other do no. I will now need to produce this logo on Photo Shop and change anything or improve the design if needs be for my final logo that i will use on the advert.