Initial drawings

After doing some brainstorming of my possible ideas i began to draw my initial thoughts and this is one, where i have got a family and used there thoughts to explain a cars potential. This is not very thorough but for the mean time it allows me to express some of my ideas and stop me from getting behind. Furthermore doing this exercise has taught me that i need to now look at how easy it is to use animation and wether or not i will be able to learn how to do it, and do it well. But finally i need to look at some alternatives if this one does seem feasible.

One other option that i have been exploring is taking aspects from a Viral Ad, and using the completely un conventional codes and conventions used to make my own version. Where i would be subverting some of the conventions so that it fit my product and how i want it to be branded. 

Pop UP

This is very similar to some of the ideas that i have been working of for my advert. I would like to to us the principle of having the thought bubble of the different people that are in a family. However i would like to do it in a more creative way or something that is not so direct, more like in a viral advert style. 

To do next

In the up and coming week i want to -

Get some location shots
start story boarding
branding
shot list
finish any last research -
     codes and convention
     target marketing
     advertising industry
     styles

I have given myself a little check list todo so i that i can keep on task in the up and coming week, but also so that i can really get moving with my planning which will allow me to start filming when i get back to school.

Discussion Ideas

Post modernism - looking at older style adverts
Narrative advert on what the car is capable of
new family = new family car
Animation -
peoples thoughts of a car and how this car will do everything that each person in the family wants it todo.
Taking a look at how the cadburys advert -
send a message
re inventing themselves

So far i have found that my animation idea could be my strongest candidate this is because it will allow me to gain and learn new skills as i will have to learn to use animation skills like rotascope or stop motion.
However i really like the idea mainly because it allows to target my brand using a unique selling point through the adverting.

After coursework reflection

After doing my coursework reflection task i found my research went very much in one direction as i started of by mainly focusing on TV adverts, without looking at the different aspects which made me realise that i was not widening my research enough so that i fully understood what stages are needed to gain an understanding of the different types of advertising.

However once i had realised this i found myself looking at the advertising industry in a much wider view, as i was researching, 

popups 

tv sponsorships

different styles 

One thing that i need to go back and look into which i can do as i carry on with my planning is take a look at the target marketing which i found that my research has lacked, additionally i found that my advertising industry research is very vague with no research on directors, styles and agencies. 

I can look at how i went about my research in two ways with it being very one sided allowed me to realise that i needed to widen my research created an opportunity to get a better understanding of what i have todo for planing and for my research to be detailed enough that i can create a worth while advert. 

Finally i had a discussion slide on my powerpoint as i was finding it hard to create some unique ideas and selling points for the brand. This is when i got the help of my class mates to come up with some possible ideas that would  set my product out from the current ones in the market. Although the product is the same i will be advertising it differently so that it will attract a wider audience. 

Presentation medoa

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After Brain Storming

After doing research on a range of car adverts I found that creating an car awareness advert or campaign would be effectiveness I will be unable to convey the correct meaning in addition to this it will be hard to connote the meaning that it created with the use of close shots from the chasing shot as the car is traveling. Additionally their is a multi of shots of the car being crashed this means having multiple of cameramen that will be able to capture the crash from a range of angles.

As I had orginally looked at car adverts i found that this would be a lot better way to go as i will be able to connote the message with in the text in a more effective way than what i would be able to do in the road awareness. After doing the brainstorming and the research on existing car adverts i had also paired this to the basic research i did in presentation, demonstration-al and narrative adverts. I realized that many of the car adverts i had looked at incorporated aspects from such as having conventions from a narrative advert. 

This then lead me to to rethink the final route in which i wanted y advert to follow, this was to create a car based advert as i found found my my questionnaire that the majority of the public would be happy to watch a car based campaign. I therfore would use convention learnt in my research such as the narrative to tll a story, voice overs to connote menaing, range of shots but also the non diegetic sounds that will allow me to create a tone for the advert whether it would be serious or light hearted. i finally needed to think what method will be the best to produce a car advert that works and is effective to the largest market this is going to involve a lot more planning and research. 

Questionnaire Summary

Are you male or female?

I decided to get 20 responses 10 male and 10 female. This was to allow me to have a range of responses. 

What age category do you fit into? (please circle)

15-17, 18-22, 25-30, 26-35, 36-40, 41- 45, 46+,

I mainly received feedback where my audience were in the range of  15 - 40. This was good as it was broad enough that I will be able to get an understanding of what a mass audience would want from an advert. 

Do you find adverts engaging ?

I was slightly concerned to find in my audience feedback that only 12 people out of my 20 responses found existing adverts engaging. This lead to me think about the aspects of why current adverts are not engaging and how I will be able to create my texts so that they are. 

If not why?

I then asked for responses of why current adverts were not engaging. I received responses such as, boring, samey, all follow the same layout, not very exciting, has no real wow factor. This wasn't too much help as all my responses were very board, however it did lead me in the correct direction as I now know that my advert no matter what i am adverting needs to have a real interesting USP, and perhaps an up beat and engaging sound track or voice over. 

What are your favourite types adverts? (Tick as many as apply)

Presentational

Demonstrational

Narrative

Sports

Politics

Motoring

Cars

Food

Fashion

In terms of favourite adverts I was happy to find that the car had a few top responses, along with both sports and fashion. I was surprised to find that no one had ticked on the any of the 3 main types of advertising, this could be down he the general public not being knowledgable enough about media. Therefore after briefly explaining the 3 types to at least half of the public responding to my questionnaire I found 

 the majority of them preferred the narrative advert. I then thought about trying to combine a narrative advert with one of the more favourited adverts from the feedback. 

Do you take notice of Pop Ups ?

To go with what I previously though about Pop Up's, I found that a lot of my feedback agreed. With 18 out of the 20 responses agreeing that they would not even notice

a pop up but simply close it. I had assumed that this was going to be the repines, I therefore needed to hope that the TV Sponsorship was a more noticed way of adverting as I need to create one or the other to fur fill my brief. 

Are you able to see the point of Tv Sponsorship Adverts ?

Very much to my satisfaction my feedback proved that the Tv Sponsorship would be a much better option to create an advert as 15 people were able to see the point of the advert this was a lot ore encouraging that the result I had received about the Pop Up. However I was also slightly worried by this as I didn't know a lot about the conventions of a Tv Sponsorships and what their purpose was. 

Would you enjoy watching an advert campaign based on cars ?

It was encouraging to find that 14 out of the 20 reposes would be happy to watch a advert campaign that is on cars. As the idea of creating an advert on car was something that I wanted to do but by having responses that would enjoy to see a car campaign it is encouraging to me to begin brainstorming and looking at creating an campaign based on a vehicle.

Overall I found that the questionnaire was very useful in giving me some guidance in what I can do and where it I can take my advertising campaign. This was important as it allows me to create something that is wanted and too the liking of an audience rather than creating something that I liked and through that hope the a an audience would as well. I got a range of answers from a range of sexed and ages people to give me the largest range of responses this was important as I was trying to reflect what a mass audience would want. Additionally I found a lot with a lot of the public not finding adverts interesting or engaging this meant that I had to create something that was, and by this was going to have to think out side the box which means challenging and developing common convention, such as a use of shots and pace of editing. Furthermore I found that narrative is a liked type of advert, this is a convention of advert that i would like use as but also develop in some way by pairing it with a car advert. I would then be able to advertise a produce that it reliably popular but also something that I would like to advertise and use the narrative style in aid of advertising the car. I then also looked at the ancillary texts and whether or not my target audience found them worth while or interesting I found that the TV Sponsorship was the more preferred option as the majority of responses did not like the idea of having a pop up. However this does raise an issue of my lack of knowledge about the TV Sponsorship and means it will be a lot of extra research to ensure I am prepared to create the text, as it is the preferred choice of the audience.