The Brand

The product I am promoting?

I will be promoting a new type of family vehicle. The product itself is a new range of family SUV’s, it will fit in to any family life style but additionally has an eco element that very few other SUV’s have. The difference between my product and some existing products in the market is that my product is so versatile it can be used by anyone, this is a plus but it also has the eco element due to many of these current car’s being un economical. To gain a better understanding of some other brands I will be looking at some existing products like, Land rover, Volkswagen and Volvo.  The reason that I will be looking at these other brands is they all offer very similar brands to what I am offering, but I want to see the difference in the type of campaign they are advertising. What I feel I need to do next is begin to sketch out the design of my logo so that I have a visual and this may perhaps help fur fill my advert but also I want to look at possible names for my brand and product as this can make or break the car.

What is the purpose of product, and why am I promoting it?

The reason that I am promoting the car is because I am very interested in cars and from early on I knew I wanted to do an advert with cars closely related to it, however I was not sure of the best way of creating a believe advert. There for I looked at advertising it from a different approach so that it was not just the product that was different but was also the way in which it was being advertised.

However the purpose of the product is to be family cars that will fit all there needs. But in addition to this, it will be a lot more economical than its competitors this is because of an all-new type of hybrid engine.  I think that this can be a very strong point of my campaign is that it can be used and ran every single day. However as the car is so multifunctional it can eliminate the need of a second car, therefore I can use this as the fact that it is ecumenical and family orientated as the 3 necessities of the advertising campaign.

Car advertising is quite popular this is just going to make it more vital than anything to advertising my brand differently, as the product on first glance is no different to any of the others on the market currently. Therefore I feel that it is because of the advertising campaign and this is going to be the thing that will make the product stand out from the rest it is vital I denote the cars talents and how it is easily better than the rest of the market. Although the market it competitive I still feel that there is a gap that hasn’t been filled until now this is where my all-new type of family vehicle comes in.

Target Audience

I am have done the most research in target audience this means that I am going to have to go back and research this, as it may make a difference to whom I am targeting.  However I feel that I have a very good idea of the audience that I will target, these people will be in-between 25 – 50. The reason that I have got a very large target audience is because the car is very versatile it will not only draw in an audience who is looking for a family vehicle but most adults that want a new vehicle which can be used for multiple purposes. I was looking at using some type of extravagant driving performance to help attract the audience however I have realised that this will just be un realistic and I should look at advertising the product from a different approach.

I feel comfortable with my targeting audience because the product is so versatile, however as the product is able to cover so many different features I think that it will be slightly harder to advertise and get the audience to feel attracted to the product. Therefore I will be trying to subvert both a viral advert and a narrative ad, so that I can promote my product in a new light however still connote some meaning behind it instead of using a unique ad just to establish the brand name. Although this could be an option for my second advert.

Next

Look at existing products.

Come up with a name for the Brand and then the product

Create a logo

Shot list

Story boarding

Animatic 

Existing brands

Any brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A brand is the essence or promise of what will be delivered or experienced.


Importantly, brands enable a buyer to easily identify the offerings of a particular company. Brands are generally developed over time through:

• Advertisements containing consistent messaging

• Recommendations from friends, family members or colleagues

• Interactions with a company and its representatives

• Real-life experiences using a product or service (generally considered the most important element of establishing a brand)

Once developed, brands provide an umbrella under which many different products can be offered--providing a company tremendous economic leverage and strategic advantage in generating awareness of their offerings in the marketplace.




This is the VW logo, car brands are slightly different in their creating and connotation to normal brands. As I creating a brand for a car I decided i would then just look at how cars are branded specifically. I then decided to look at VW as they are a massive brand in the car industry,  I wanted to look at the aspect how they brand their products.

First of all i looked at the logo, as part of branding is to create an image that the audience will remember this is important as you want to be memorable. One way that the audience will remember you is by the logo, therefore companies will rely on their branding skills being top notch, a logo can be a way to ensure that the audience remember the brand all in one simply symbol.

This is the VW Logo, as you can see it is very simple in its construction, taking the word VW and incorporating it into a more aesthetical logo. This was the case of many other car logo that use the same conventions of using their brands name and incorporating it into the logo. Then creating my logo i will follow this convention or try and sum up the idea of the car in the logo however this can be challenging to create a logo that connotes the idea of the car as the audience will interoperate it differently their for perhaps not getting the idea of the car. 

VW

Nissan

Bmw