Any brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A brand is the essence or promise of what will be delivered or experienced.
Importantly, brands enable a buyer to easily identify the offerings of a particular company. Brands are generally developed over time through:
Once developed, brands provide an umbrella under which many different products can be offered--providing a company tremendous economic leverage and strategic advantage in generating awareness of their offerings in the marketplace.
This is the VW logo, car brands are slightly different in their creating and connotation to normal brands. As I creating a brand for a car I decided i would then just look at how cars are branded specifically. I then decided to look at VW as they are a massive brand in the car industry, I wanted to look at the aspect how they brand their products.
Importantly, brands enable a buyer to easily identify the offerings of a particular company. Brands are generally developed over time through:
- Advertisements containing consistent messaging
- Recommendations from friends, family members or colleagues
- Interactions with a company and its representatives
- Real-life experiences using a product or service (generally considered the most important element of establishing a brand)
Once developed, brands provide an umbrella under which many different products can be offered--providing a company tremendous economic leverage and strategic advantage in generating awareness of their offerings in the marketplace.
This is the VW logo, car brands are slightly different in their creating and connotation to normal brands. As I creating a brand for a car I decided i would then just look at how cars are branded specifically. I then decided to look at VW as they are a massive brand in the car industry, I wanted to look at the aspect how they brand their products.
First of all i looked at the logo, as part of branding is to create an image that the audience will remember this is important as you want to be memorable. One way that the audience will remember you is by the logo, therefore companies will rely on their branding skills being top notch, a logo can be a way to ensure that the audience remember the brand all in one simply symbol.
This is the VW Logo, as you can see it is very simple in its construction, taking the word VW and incorporating it into a more aesthetical logo. This was the case of many other car logo that use the same conventions of using their brands name and incorporating it into the logo. Then creating my logo i will follow this convention or try and sum up the idea of the car in the logo however this can be challenging to create a logo that connotes the idea of the car as the audience will interoperate it differently their for perhaps not getting the idea of the car.
VW
Nissan
Bmw
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