History

The advert starts of with a close up, there is no use of the long or medium shot to set the location, it is much more direct than that. A mid shot of a small child captures her finishing making a cake, then telling her mum she wants her hands washed up, this then leads onto "bubbles are nice aren't they all soft". I think that this dialogue has been said because it is imply the product is also friendly to us, this could then further connote into the product being more than just a washing up liquid but it is also user friendly. Whilst the mum is talking over the top about the fairy liquid product, the director cuts to a close up of the product, it is also centralised this connotes it's importance to the advert, as no one or an object has been crentralised yet therefore it further connotes the importance. Over the to of the close up you can her the mum "helps keep my hands soft when I am cleaning" this is something many people would have found very important as not many people owned a dish washer therefore they where having to do the washing by hand this meant that it was more important to have a washing up liquid that also helped keep the users hands nice. There is dialogue about having soft hands soft plates, but the mum then talks about lovely clean plates. So throughout the advert the audience is constantly reminded about the good points about the fairy liquid even though it is not directly spoke to them like in a presentational advert, it is more general and implies meaning. However when the advert begins to come to an end non – diegetic sounds have been added, a soundtrack is used. This has been done directly over two close ups, one from the soft clean hands to a close up of a fairy liquid bottle. A fade in was used so that these two shots were obviously linked; this connotes to the audience how the fairy liquid can also make hands soft as well as cleaning plates. Then the advert finishes on the close up which for several seconds this leaves the audiences thinking about the product.

Overall I think that this advert used a lot more dialogue than many other adverts of modern day, this could be because of the technological differences. However I found there where not that many different shots used it was a lot more heavily on dialogue than I expected. The advert was a good example of how powerful the dialogue can be this is because this is because it all that they really have to rely on to imply and connote how good the fairy liquid product is.