Types of Adverts

Advertising is used to promote a company’s products and services, this is used a as the primary way to sell products or services but also allows for the company to communicate with the customers. Advertising for some companies is crucial to there ability of selling a product, therefore I have made a list of the possible reasons why most companies invest so much revenue into their advertising department –
Increasing the sales of the product/service
Creating and maintaining a brand identity.
Communicating a change in the existing product line to a customer.
Introduction of a new product or service.
Increasing WOW factor about the brand or services.

Print Advertising – Newspapers, Magazines, Brochures, Fliers

The print media have always been a popular advertising medium. Advertising products via newspapers or magazines is still a common practice. In addition to this, the print media offers options like promotional brochures and fliers to grab the customer’s attention but to help advertise a product. The price of print ads also depend on the supplement in which they appear, for example an advertisement in the glossy supplement costs way higher than that in the newspaper supplement which uses a mediocre quality paper.

Outdoor Advertising – Billboards, Tradeshows and Events

Out door advertising is something that we see everyday but unlike print advertising it uses different techniques to grab the customers attention. The most common example of outdoor advertising is billboards. The billboard advertising is very popular however has to be really catchy in order to grab the attention of the passers by. Organizing several events or sponsoring them makes for an excellent advertising opportunity. The company can organize trade fairs, or even exhibitions for advertising their products.

Broadcast advertising – Television, Radio and the Internet

Broadcast advertising is a very popular advertising medium that consists of several branches like television, radio or the Internet. Television advertisements have been very popular ever since they have been introduced. There are many different aspects that affect the cost of a Television advert ranging from the duration of the advertisement to the time of broadcast and channel. The radio might have lost its but remains to be the choice of small-scale advertisers. Making sure that the Radio broadcasting are easily remember is a must as that’s all the audience will have to remember it by. Adverts are covered everywhere on the Internet with pop up’s, sponsorship banners and much more. However it is harder for the advertising to make a profit using the Internet therefore they prefer to keep to TV and Radio.

Covert Advertising – Advertising in Movies

Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. Some of the famous examples for this sort of advertising have to be the appearance of the brand Nokia that is displayed on Tom Cruise’s phone in the movie Minority Report.

Surrogate Advertising – Advertising Indirectly

Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for products like cigarettes or alcohol that directly damage the health of the customers, advertising thse certain brands is illegal in some countries, therefore some companies are forced to come up with several other products that might have the same brand name and the use the brand name to remind the customers about the illegal product. Common examples include Fosters and Kingfisher beer brands, which are often seen to promote their brand with the help of surrogate advertising.

Public Service Advertising – Advertising for Social Causes

Public service advertising is a technique that makes use of advertising to bring up important matters and social welfare causes like AIDS, energy conservation, political integrity, deforestation, illiteracy, poverty and so on. David Oglivy who is considered to be one of the pioneers of advertising and marketing concepts had reportedly encouraged the use of advertising field for a social cause.

Celebrity Advertising

Although the audience is getting smarter and smarter and the modern day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that still bank upon celebrities and their popularity for advertising their products.