History

The advert starts of with a long shot of a child riding a scooter, the director also uses a pan, and this could imply that it is someone’s POV watching him go past. This becomes more noticeable as the child is constantly centralized and has a extremely happy and excited facial expression throughout the whole time of the shot. The cut is used to create a juxtaposition of another boy with the same scooter however it is dirty and grimy with a close up being used to denote this. Additionally he has a very unhappy and sad facial expression in comparison to the other boys, but also the fact the two shot are in roughly the same position and the use of the transition denotes the change of location but keeps the continuity of the unhappy child. Fairy liquid is then introduced to clean up the dirty plates, it then cuts to a close up of the fairy liquid packet, which is brought to the foreground to connote its importance over the rest of the advert. There is also a voice over, over the close up explaining the tab and the beneficial features that it offers. The mums hold the product up into the air, as if it is a triumph this is because the audience sees how dirty the dishes where before hand and now how the clean the dishes are, a mid shot captures this as denotes the tablets cleaning power. Additionally the voice over comes into again, as it explains how the tablet also cleans your dishwasher.  There is a jump cut to a medium shot of he child suddenly smiling and being happy as he can clean his scooter. The non –diegetic music over the top, “everything sparkling clean” this is what makes the child happy and allows him to think about the possibilities of the tablet. To finish the advert the fairy liquid is edited onto the screen where it is centralized and in the foreground making it the last thing the audiences see but also the most important thing.

Overall the advert is goo to get the audience into thinking about how good the product is about cleaning the dishes. However it uses a lot different techniques due to using a bit of a story line and theme to the advert instead of being direct like many other adverts. It uses many good techniques such as editing to make the voice over and shots seem seamless and create continuity.