Drift Radio

Taking one listen to the advert from the start to finish i instantly realise that i do not feel the advert is very good in selling or advertising the drifting event. The reason for this that i found was there was too much to be said within a small amount of time, therefore the advert was rushed and we were unable to hear exactly what was being advertised this makes the advert seem amateurish.

They start the advert of by briefly describing what drifting is like and some senses that would be associated with drifting, this is a good part of the advert, with some clever puns, "drift into tea side" linking the two together.

They then go on to some highlights about the drifting event, but these are very blurred and hard to distinguish between because of the added effects to the voice. I do not know why the director has added the effects in as it only makes it harder to listen too.

Finally the advert finishes with the address of the event, prices and dates. However there is not website or easier way of remember the information. I feel that just by listing all the information out it makes it very hard for the audience to remember any of the information. Therefore instead they should have said where the audience could find all the information in one place.

Overall then i found that this radio advert was not that successful because it rushes the audience and tries to overlaid them with information about the up and coming event. To conclude then i realised that there is a fine line between not enough dialogue on a radio advert so i loose the attention of the audience but too much to they are unable to understand the information.

Tv Sponsership

The advert is produced by Cadbury's, it is sponsoring Coronation Street. As the advert is sponsoring chocolate, they have produce a chocolate like village using small chocolate found from Cadbury's bars, in addition to this the village it could be iconic for the Coronation Street set itself.

The sponsorship uses a jolly and up beat sound track to create a happy atmosphere for the town or village the ad is set it.

A tracking extreme long shot is used so that the audience can be established with the advert but also they are able to see that the street is made up from chocolate bricks. A medium long shot captures a small amount of humour between the characters, this worked well in the sponsorship as it just makes it more watchable therefore the audience are more likely to pay attention.

A zoom out is used to finish the advert, then a voice over is used over the top to introduce how the advert is sponsoring Coronation Street. A transition is used between the scene before or a chocolate street and Cadburys logo this makes it look very seamless and has rhythm.

Finally the advert finishes with a the cadbury's logo and Coronation Street above it in the shape of a street name. The street name was being done as it is iconic for the show but also connotes how the programme is based on a street. Finally they places the logo on the end so its the last thing the audience seeing before watching the programme.

A Tv sponsorship is more likely to be watched than an advert, as it is directly before and after a programme, this is when the audience is actually going to watch and pay attention to the Tv not when the adverts are on, so if anything the Tv sponsorships could catch the audience of guard when they are about to watch their programme.

Brainstorming 2

This was my second brain storm which lead me to re consider the movement of my project from my previous brain storm, I liked the idea of creating an Advert that would allow me to connote the importance of safety awareness, however I shortly realized after doing some research on these types of adverts that it was not with in my capabilities this was because it involved crashing a car something i was unable to do due to legislation, rules, general safety. I therefore decided to re think the idea of creating a advert based on car. I found that it would be best to use to relate a family car advert this was down to it being the type of car that i would be able to film, additionally it was something i was capable of producing as i had all the tools and equipment. This meant going away and doing some additional research into car adverts but mainly family cars adverts, i then needed to see if i was able to take aspects from what i had already learnt from the existing adverts and incorporate them into the advert.

Tv Sponsorship help

Below you will find ten creative tips from the report, plus some additional things to think about when developing your creative. We hope you'll find them useful.

Creative Guidelines

1. Be creatively empathetic with programme. Your on-air work should be consistent with, and pay homage to, the programme content or style. Good creative keeps context top of mind. How would the viewers feel about your work next to their programme?
   Good examples: Lurpak & Jamie's 30 Minute Meals, Fruit Pastilles and Britain's Got talent, Dulux & Ugly Betty. Givenchy & The Oscars on Sky, and Bailey's & Sex in the City, Haven Holidays & Primeval.
2. Share your advertising's creative style. The look and feel of sponsorship should be consistent with your advertising. Specifically: production values, tonality and branding. Integrate some advertising elements but make your sponsorship distinctive from your advertising.
   Good examples: Kia & FA Cup, Talk Talk & Big Brother. Mini dramas & ITV drama.
3. Be original/ innovative: Strikingly originality or "Intelligent sponsorship" commands attention. Don't make the viewer work too hard to 'get it', but a little cleverness is very valuable.
   Good examples: Guinness & Rugby World Cup. Powergen & ITV weather original, Cadbury & Coronation Street "chocolate" animation,
4. Clear message; perhaps a straightforward product story and fit with programme. Something that delivers immediate comprehension and is not unduly contrived or complex.
   Good examples: Bounty & Love Island. B&Q sponsors 4 Homes / Property Channel 4, Panasonic Viera & Sky Moview Premier HD
5. Entertaining. Unsurprisingly, humour is cited as a fundamental requirement. Match the medium!
   Good examples: FiveDVD & the Farm or Yorkie & Soccer a.m. Phones 4 U & Hollyoaks.

Executional Guidelines

1. Frequent copy rotation. Make a sufficient quantity of bumpers and rotate them appropriately, especially for long-running programmes, like Lost, and for genre or strand sponsorship (e.g. drama, property shows). This helps to avoid wear-out, decay and irritation due to perceived high level of repetition. Good examples: Carphone warehouse & Big Brother. Cadbury & Coronation Street.
2. Minimal text: Ideally you should limit the words on the screen to the brand name and a strap-line that communicates the sponsorship connection. Good examples: Stella & Films on 4. Wolf Blass & The Ashes
3. Recognisable voice-over. Use a clear, ideally recognisable, voice-over paired with a strap-line to help with instant aural recognition. Not a strap-line alone. Good example; Bailey's & Sex in the city
4. Sonic logo. Evidence suggests that these can direct attention, act as a mood-shaper and raise expectation. They can also aid the recognition of a sponsorship. Good examples; Cote D'Or & Wild at Heart. Direct Line insurance & property shows.
5. Bold product logo/"Pack Shot". There is usually a requirement for this to be centre-stage. It aids message clarity and recall. Good examples; Wolf Blass & The Ashes on Sky. Bailey's & SITC

Some other things to keep front-of-mind...

• Resist the temptation to make an ad that butts up to the editorial: you are likely to end up with something that is both a poor ad that doesn't deliver everything an ad could, and a poor sponsorship that doesn't do what great sponsorship should.
• The main aim of the on-air creative should be to build an association between the advertising brand and the programme brand: that association is the message. For creatives, the process of understanding the viewer relationship with the programme and coming up with an engaging, fresh link is both the challenge and the reward.
• Put as much care into your sponsorship as you do with your spot advertising. It really is worth it.

http://www.thinkbox.tv/server/show/nav.946 

Overall i am using this link because it gives some good guide lines that i can follow and keep in mind when i have to design and create my tv sponsorship. Therefore i have used this for a post as it can be used to help me for a later day in my filming stages. Something that i can keep in mind is taking little sections of the help list that i could use this will help me to make my final product more likeable and workable.

Practice Shooting

I have done some practice filming, the reason that i have done this is so that i my camera use is refreshed i preparation for the actual filming for my advert. In this shot clip i have practised several different angles that i could use or are commonly used in all types of film work. For example some of the few shots i have used are, close ups, extreme long shots and mid shots, in additional to this i have a high angle and low angle. I found that this filming was a lot harder to make sure that the camera was still and i made sure the object i was filming was centre or marginalsed depending of the criteria.

I not only played around with the camera work but also familiarised my self with the editing software, as i have been using it to cut the shots, but also using different transitions to explore some settings on Premier. I have used a vide variety of transitions on my clip, however i do not feel that they all make the clip flow or have rhythm. Furthermore i added a non diegetic sound track to the clip, this is something that will be found on my advert therefore i wanted to practise the skill of using editing to the rhythm of the music, i found this a massive challenge and was unable todo so on this piece of work, but i am going to have another go at it whilst doing my planning and practise shots. Finally i added some text so that the audience is able to see the shot i have been experimenting with but also to practise the text placement in comparison with the page.

Overall i found this experiment was very useful and it has made me realise that many of my skills that i picked up last year i no longer am able to use to the standard that i was able to last year. There fore i am going to have to some more testing pieces like this one before i go and do my final clip to ensure that i am going to create a advert to the best skill and standard possible.

Brainstorming

Doing this brainstorm has allowed me to to explore some possible ideas that i can have and use for my advert. For example i have been exploring the car root for my advert, as i feel that i would allow for some more freedom that many of my other ideas. The possible ideas that i have been come up with are safety campaigns for safety awareness or to advertise a the car its self or products for a car. After thinking of a possible path for my advert, i believe that i should do some more final research in these types of adverts, and other types of advertising mediums.

Product Placement

Product placement is when a company pays a TV channel or a programme-maker to include its products or brands in a programme.

So, for example, a fashion company might pay for a presenter to wear its clothes during a programme, or a car manufacturer might pay for a character to mention one of its cars in a scene in a drama.

This means the product must be relevant to what the programme is about. The content of programmes shouldn’t seem to be created or distorted, just to feature the placed products.

Programmes also can’t promote placed products or give them too much prominence. So there shouldn’t be any claims made about how good a placed product is, or so many references to a product that it feels like it is being promoted.

Cigarettes and other tobacco products, along with medicines that are available only on prescription, can’t be product placed in any programmes.

Alcoholic drinks, gambling products, all other types of medicines, food and drink that is high in fat, salt, or sugar and baby milk can’t be product placed in UK programmes.

Also, products that can’t be advertised (such as guns and other weapons) can’t be product placed in UK programmes either.

If a UK programme contains product placement, the TV channel has to show a special logo.

This will let viewers know that the TV channel or the programme-maker has been paid to include products in that programme.

The logo is pictured below – there are two versions so that it can be used on a light or dark background.

The logo has to be shown at the beginning of the programme, and repeated after any advertising break during the programme. It also has to be shown again at the end of the programme.

Guardian -

British television has been slow in taking advantage of the relaxation in rules allowing product placement in drama and entertainment programmes, with only an estimated six deals struck so far.

The government relaxed TV product placement rules in February, but six months on the anticipated flood of commercial deals has yet to materialise.

"It has not taken off, there are not the millions of pounds, it hasn't snowballed," said Mark Wood, a partner in product placement agency Krempel Wood, speaking at the MediaGurardian.

He added that the deals that have been struck were largely associated with advertiser-funded programmes, which were "the supertanker" when it came to advertising money going directly into shows.

There is still a debate about how to price product placement deals, and whether the exposure is worth more to brands than the equivalent amount of paid-for traditional TV advertising.

Other things holding back product placement include conservatism on the part of broadcasters worried about compliance procedures, unfamiliarity with the rules, and uncertainty on the side of companies, which are more familiar with supplying props for shows on an unpaid basis.

The tightly drawn Ofcom policed rules also forbid product placement in foods with a high fat, salt and sugar content, which means most snacks and fizzy drinks. It also bars some product placement in cookery shows.

David Charlesworth, the Channel 4 head of sponsorship, funded content and product placement said that for the past nine months he had been in discussions with Hollyoaks producers Lime Pictures about possible deals, and he expected to be able to announce two shortly.

He said that Channel 4 would then move on to discussions about Deal or No Deal, made by Endemol.

"We want to work with more," he added.

Catherine Catton, the UKTV commissioning editor, said she had turned, successfully, to genealogy website findmypast.co.uk for funds to make a new 10-part series for Yesterday, called Find My Past.

"No one knows the parameters, it's a case of suck it and see, it's a new dawn, we are feeling our way as we go along," Catton added.

She said that under the findmypast.co.uk deal the website was given three seconds' exposure three times per programme. Another problem she had found was that "brands don't know how to make television". "It's a massive pitfall. It took so long to sign the contract."

One of the highest-profile product placement deals has been for Channel 4's series Style the Nation broadcast this summer, which featured New Look, in a 12-part catwalk competition.

Matt Pritchard, head of development for independent producer TwoFour, said it was able to persuade Channel 4 to allow all the online fashion collections created by viewers to only use New Look clothes, but he said there had been a "tug of war" over the issue.

Another growing issue are contracts with presenters, actors and talent, who may be linked, or seen to be endorsing products placed in shows.

The product placement deals included in the six estimated to have ben struck so far are Nespresso with This Morning, Tresemme shampoo in Britain's Next Top Model, XBox on Sky Living and Sky1, and Mission Foods in Mexican Food Made Simple on Channel 5.

http://www.guardian.co.uk/media/2011/aug/27/tv-product-placement