Drift Radio

Taking one listen to the advert from the start to finish i instantly realise that i do not feel the advert is very good in selling or advertising the drifting event. The reason for this that i found was there was too much to be said within a small amount of time, therefore the advert was rushed and we were unable to hear exactly what was being advertised this makes the advert seem amateurish.

They start the advert of by briefly describing what drifting is like and some senses that would be associated with drifting, this is a good part of the advert, with some clever puns, "drift into tea side" linking the two together.

They then go on to some highlights about the drifting event, but these are very blurred and hard to distinguish between because of the added effects to the voice. I do not know why the director has added the effects in as it only makes it harder to listen too.

Finally the advert finishes with the address of the event, prices and dates. However there is not website or easier way of remember the information. I feel that just by listing all the information out it makes it very hard for the audience to remember any of the information. Therefore instead they should have said where the audience could find all the information in one place.

Overall then i found that this radio advert was not that successful because it rushes the audience and tries to overlaid them with information about the up and coming event. To conclude then i realised that there is a fine line between not enough dialogue on a radio advert so i loose the attention of the audience but too much to they are unable to understand the information.