This is another advert that is slightly different
from the rest of the adverts you see today.
The first ad was equally hilarious. Wearing nothing
but a towel, Isaiah Mustafa begins by with his trademark:
‘Hello ladies.
'Look at your man, now back to me, now back at your
man, now back to me. Sadly, he isn’t me, but if he stopped using lady-scented
body wash and switched to Old Spice he could smell like me.’
The advert talks directly to the audiences, and
establishes that he is talking to ladies. But it is also very instructive in
its message, short and too the point I feel that this is done for a reason as
it is short and sweet however it gets the message across to the audience. An element
that may have not been intentional is the comedy factor that lies on the
dialogue of the advert, with small humor making sarcastic comments of your “mans”
body washes.
The campaign goes hand-in-hand with the Old Spice
worldwide promoted Twitter trending topic.
In a two-day blitz, the team
produced more than 180 video "shout-outs," including a marriage
proposal (she accepted) and exchanges with celebrities including Ellen
DeGeneres, Demi Moore, Christina Applegate, Alysa Milano, George
Stephanopoulos, Olympics speed skater Apolo Ohno, gossip blogger Perez Hilton,
tech gadget blog Gizmodo, Stanley Cup champions Chicago Blackhawks and
Starbucks (which now has 10 million fans on Facebook).
Rose was enamored. He tweeted,
"Holy sh*t, best get well video EVER from Old Spice." That message
went out to his million-plus Twitter followers. A viral phenomenon was born.
Old spice advert like
all other viral ads thrive of using social networking sites where mass audiences
will be following celebs or groups. Therefore the adverts target celebs and
people that have mass audiences on these social networking sites to get there
product across a vide variety of people. This is a very good way of advertising
for a not very well known product or brand, but I feel that it would be very
hard for me to do for my project as I would be unable to use these social networking
sites to spread the advert like Old Spice for example.
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