Questionnaire Break Down

Are you male or female?

 I have asked whether they are male or female because this could help me define whether more of one sex enjoys watching adverts. If so this then allowed me to have an understanding of what ach type of sex was looking from in an advert.

What age category do you fit into? (please circle)

15-17, 18-22, 25-30, 10-35, 36-40, 41- 45, 46+,

Additionally an aspect of audience research is to understand the likes and dislikes of the certain age ranges. It was important to get a broad range of answers from a wide range of aged people to ensure that I am able to target my product at the largest audience.

Do you find adverts engaging ?

It was important to me to even find out whether or not people would found adverts engaging and would watch the duration of an advert.

If not why?

…………………………………………………………………………………………….

I then asked if they do not find adverts engaging why, this would allowed me to look at aspects that are repetitive and how I would be able to challenge them to ensure that my engage the audience.

What are your favourite types adverts? (Tick as many as apply)

Presentational

Demonstrational

Narrative

Sports

Politics

Motoring

Cars

Food

Fashion

After doing some research I found that these were some of the main types of adverts I then wanted to see what ones were most preferred by the audience. I would be looking in relation to both the age and sex for this question to see if there was a direct relationship of pattern with the previous questions and the choice of advert.

Do you take notice of Pop Ups ?

Yes (  )             No (  )

Personally I found pop ups annoying and would not generally find my self engaging with them at all I wanted to add this into my questionnaire to see if it was just my personal opinion or the one that a mass audience shared.

Are you able to see the point of Tv Sponsorship Adverts ?

Yes (  )             No (  )

As I didn’t feel the Pop Up would be appropriate type of advert for my campaign I decided to see if the public would find a TV Sponsorship Ad a more worth while type of advertising in comparison to the pop up.

Would you enjoy watching an advert campaign based on cars ?

Yes (  )             No (  )

I had the rough idea that I wanted to create an advert based on cars, I wanted to see if this could be a choice by adding it to the end of the questionnaire. I will take into consideration all of the other results from my question and compare them allowing me to see if it would be worthwhile to create a car ad or one that Is more liked by the audience.