Drift Advert

The scene opens with a tracking shot of a large commercial warehouse, this is a extreme long shot establishing the setting for the advert. Text has been added to the bottom of the shot, giving qualities and skills needed to drift a car like this.

A car appears from the margin of the shot, it then becomes the centre of attention as it centered within the screen not only this but the car is the only object within the screen therefore the audience from early on is knowledgeable that the advert is about cars.

Camera wise the advert is quite unique because there is not change or variety on shot, it remains the same throughout the advert. This can be used in various ways, as it forces the audience to spend the time watching the car. But the audience may become uninterested in the advert if they are not that interested in cars because there is no close up to wow the audience and keep their attention. This lead me onto thinking that perhaps the advert is targeting a more niche audience as they would have to be instructed in drifting to like the advert and pat attention, whereas a wider audience will just find it boring.

Then finally the advert finishes with companies name on the front the car as it being as it spins round and is the audiences face. This leads to the logo finally being on the last section of the advert with it taking up the whole page at the end, with a slogan of take control. The reason for this is because it directly links to what skills are needed to drift a car but also how the best equipment will help achieve brilliance.

I think that the advert works well for a niche audience that is knowledgeable about drifting because it captures some very good drifting. But for a wider audience it is not so good as the message would not be clear, they would be lead to believe it has something todo with the car, not tyres. Therefore i believe they should have had some dialogue so the audience is more informed about the advert.