After Brain Storming

After doing research on a range of car adverts I found that creating an car awareness advert or campaign would be effectiveness I will be unable to convey the correct meaning in addition to this it will be hard to connote the meaning that it created with the use of close shots from the chasing shot as the car is traveling. Additionally their is a multi of shots of the car being crashed this means having multiple of cameramen that will be able to capture the crash from a range of angles.

As I had orginally looked at car adverts i found that this would be a lot better way to go as i will be able to connote the message with in the text in a more effective way than what i would be able to do in the road awareness. After doing the brainstorming and the research on existing car adverts i had also paired this to the basic research i did in presentation, demonstration-al and narrative adverts. I realized that many of the car adverts i had looked at incorporated aspects from such as having conventions from a narrative advert. 

This then lead me to to rethink the final route in which i wanted y advert to follow, this was to create a car based advert as i found found my my questionnaire that the majority of the public would be happy to watch a car based campaign. I therfore would use convention learnt in my research such as the narrative to tll a story, voice overs to connote menaing, range of shots but also the non diegetic sounds that will allow me to create a tone for the advert whether it would be serious or light hearted. i finally needed to think what method will be the best to produce a car advert that works and is effective to the largest market this is going to involve a lot more planning and research.