The dove advert is something very different and takes you through the stages of how a billboard advert is created. However it is used to connote how advertisement is used to manipulate the audience, with subtle different techniques in the case using Photoshop to make the face more appealing.
The advert itself uses stop motion, where pictures are taken every second or two over the period of the advert this is then edited together to create a clip which look jumpy but the audience is still able to watch it like normal. The reason that this advert has used stop motion is because it goes along side the photo shoot in the advert but additionally they are able to make manipulate time more fluently this way rather than using a standard video recording.
The reason that i have picked out this advert for my planning and research is because it makes the audiences take a look at adverting and adverts from a different perspective. This is that we are always being manipulated into seeing something that we want to not what is actually there. This is a great example of that as they take a normal person and transform them into a symbol of beauty for all people to see using software like Photoshop.
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