Brands Hatch Advert

The advert starts of using a POV of a parent walking there baby, straight away you are struck by the non diegetic sounds as you hear someone mimicking a cars engine sound this is very funny especially as it is relating back to the babies cot. Therefore i think that the advert gets of to a very good start as it uses humour to grab the audiences attention and this maybe enough to keep the audiences attention to the end of the advert.

It then gets suddenly interrupted by a real car engine, which is very loud and intensive, this then goes to a screen of just text, "get real" making a joke of the previous footage. But the engine noises and aggressive style makes the advert seem that it is mainly targeting males and would appeal to more males rather unisex.

It then goes straight to some exciting and in car footage of a vehicle racing round a track, this is a very intensive and exciting bit of footage that is not very common in adverts and with all the previous shots and scenes in the advert it carries of keeping the audience some what interested.

A cam and collective voice over is added to the exciting scenes behind where it describes the different car opportunities that are on offer. These are very quick and simple but it also works as whats said is exactly the same as the text which is put over the footage this makes it easier for the audience to understand.

It then finishes with a very simple background of the brands hatch logo, and a price of one the experiences, it then also has a website clearly placed in the centre of the page, while this is displayed on the background the non diegetic dialogue is played over the top explaining how everything is on the website.

I found the website was very good as it is constantly keeping the audiences attention, and even though it is car based it will attract a wide range of people due to the being grabbing the audiences attention. However from a media side of me looking at different aspects and trying to recreate some of the aspects it is unpractical because i would be limits of the car shots, for example i would be unable to capture the in car foot age and would only be able to get some long shots or at most medium long shots of the cars. Therefore i need to rethink my advert options to come up with something that is more of an all-round advert and is achievable.