Tv Sponsership

The advert is produced by Cadbury's, it is sponsoring Coronation Street. As the advert is sponsoring chocolate, they have produce a chocolate like village using small chocolate found from Cadbury's bars, in addition to this the village it could be iconic for the Coronation Street set itself.

The sponsorship uses a jolly and up beat sound track to create a happy atmosphere for the town or village the ad is set it.

A tracking extreme long shot is used so that the audience can be established with the advert but also they are able to see that the street is made up from chocolate bricks. A medium long shot captures a small amount of humour between the characters, this worked well in the sponsorship as it just makes it more watchable therefore the audience are more likely to pay attention.

A zoom out is used to finish the advert, then a voice over is used over the top to introduce how the advert is sponsoring Coronation Street. A transition is used between the scene before or a chocolate street and Cadburys logo this makes it look very seamless and has rhythm.

Finally the advert finishes with a the cadbury's logo and Coronation Street above it in the shape of a street name. The street name was being done as it is iconic for the show but also connotes how the programme is based on a street. Finally they places the logo on the end so its the last thing the audience seeing before watching the programme.

A Tv sponsorship is more likely to be watched than an advert, as it is directly before and after a programme, this is when the audience is actually going to watch and pay attention to the Tv not when the adverts are on, so if anything the Tv sponsorships could catch the audience of guard when they are about to watch their programme.