After doing some brainstorming of my possible ideas i began to draw my initial thoughts and this is one, where i have got a family and used there thoughts to explain a cars potential. This is not very thorough but for the mean time it allows me to express some of my ideas and stop me from getting behind. Furthermore doing this exercise has taught me that i need to now look at how easy it is to use animation and wether or not i will be able to learn how to do it, and do it well. But finally i need to look at some alternatives if this one does seem feasible.
One other option that i have been exploring is taking aspects from a Viral Ad, and using the completely un conventional codes and conventions used to make my own version. Where i would be subverting some of the conventions so that it fit my product and how i want it to be branded.
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