Branding Conclusion

Branding is what separates the unique brand or product from its competition and allows for the consumers to establish a difference between the markets. For example Coco-Cola has branded their product very similarly over the past decade or so, this is generally because they need to make sure the audience remains familiar products style.  

By branding the product it makes a unique statement to the market, this means that using a brand the advertisers do not need to concentrate so much on advertising product, logo and company name. This is because the brands name would have been built up and many consumers would have built up a relationship with the product therefore easily recognizing features, like a name, or slogan or bottle shape for example.  If the brand is really good like Coco-Colas, the design will be iconic, therefore the products style is being used for many similar products today, but also in the way it is advertised, with large titles, a vibrate colours and constant reminders about the product style.

In many of the Coco-Cola adverts they connote how they are helping the world in one way or another, this implies to the consumers how the brand uses some of its funds and contacts to help others. There most recent contribution is a Coke van providing free drinks to less fortunate.

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. Your brand resides within the hearts and minds of customers, clients, and prospects.  I believe that Coco-Cola has done a very good of create a well know and recognizable brand globally, they have done this by one advertising over many different mediums, but also advertising in such a way that will gain the consumers trust and make them want to purchase the product as they believe it will help the greater cause in some way.

Overall then I have looked at branding because it is a useful feature for my adverts, as I can look at previous product and how they have created a brand around there product, then how I can work out a good way of purveying my product to the consumers which will encourage them to want to purchase the product. This will work in the same way for advertising a campaign.