Pop up ads is a form of online advertising intended for the World Wide Web, they generally use a new web browser window to display the advertisement. It obscures the Web page that you are trying to read, so you have to close the window or move it out of the way. This is an example of a lot of pop ups on one page, you can see they are all quite similar in size and layout. Furthermore most pop ups are made from javascript.
Pop ups are an effective marketing tool, as they are an easy way to force people view your new window therefore there is more chance of them being interested in the offer as there is a smaller chance of the viewer just ignoring the content. They are used because they are simple to make although they regularly annoy the consumer the consumer is unable to get away from the fact of looking at the ad therefore the company has a better chance of having another view or customer.
No comments:
Post a Comment