Radio Advertisements

Creating an appealing commercial, sending a clear message, having a clear message and booking the right time slots on the right radio stations to reach your target audience. Other factors could be choosing, a humorous or serious tone, background music, special effects and dialogue to create a picture in the listeners mind.

Because a radio audience can be busy doing other things whilst listening, we do not pay full attention listening to it unlike with television, which demands more attention, but you can listen to the radio whilst you are driving, working, or surfing the Internet. If you get your message across often in the same time slot, you will probably hit the same people with the same message.

Starts of with a help line between a English and American people.

It then goes onto instructions about fitting a household good, this has nothing to do with snickers and the audience would not know the radio advert is to advertise snickers with the first 10 seconds.

Then the American voice swaps to a more authoritative and angry tones man, this instantly will grab the audiences attention as the tone of the voice is very informative but its because of the tone that people will listen as its such a contrast to the first half of the advert this is what makes it stand out even more.

The word “pride” and “man” is said a lot this is because he is trying to make the other man feel less manly as he is using a manual. But also it makes the product more targeted to man, as it is directly linked to Snickers being a mans chocolate. This is then further connoted by “get some nuts” although the chocolate mainly has nuts in it but it also refers to the main buyers being male.

Then at the very end a pre recorded message is played allowing the audience to refer to a website so they can find out more about the product, but also the advert.

Yet again the advert takes up a large amount of the adverts time, and the details and information of the product is rushed at the end this is because it is generally boring and the audience do not want to be smothered with information.