Branding

Early 1800's

Coca-Cola is one of the most recognizable and well-loved brands in history. The reason for this is their strong advertising and marketing, Coca-Cola has always relied in advertising to promote and market their brand, and this is why they are always on top of their game, after having been in the market for more than a century.

1930's

There is little creativity found in the first ad, just some text. No fancy fonts, no images. The first newspaper ad showed the company’s first punch lunch link ‘Delicious! Refreshing! Exhilarating! Invigorating!’

The image of Coca-Cola Santa Claus appeared through their advertisements for three decades. Because of Coca-Cola advertising, the Santa Claus we all know and love today came into being. The Coco-Cola Santa has not varied too much over the decades of use this is because the audience has gown to know and recognize its design.

1960's

As you can see previously, until the 1960′s Coca-Cola advertising shows people holding their drink in a glass rather than the iconic bottle. This was where the brand could begin to establishes is iconic bottle shape which is still used now.

2000's 

The ad campaign was launched in 2006 and it’s main theme centers around people drinking Coke and feeling happy and positive. You drink Coke, you feel good. The campaign has optimistic and positive vibes, and it captures the very essence of life.

The Happiness Truck appeared in various countries like Rio de Janeiro and the Philippines. You can see in the videos the authentic happiness the people get when they receive their Coke surprise.