Campaign in Motion

I found that my campaign was not really going in any direction I therefore needed to decide on a path for my campaign and stick to it. I will also be using my research to instruct my decision.

This was the direction I wanted my main two adverts to use these aspects to connote the key aspects of the product. The reason for using these aspects in my adverts is it would allow me to denote the cars capabilities of being a family and versatile vehicle that can do anything its set too. 

Radio Advert -

As I am creating a campaign i need to make sure that their is continuity this means having something that was similar to my other texts. Therefore i wanted to create the radio in the style of the first advert as it is family based this was more likely for the audience to be able to related to the text as it is the more self explanatory than the others. I would then try to recreate the my main texts, by adding non diegetic sounds that would be similar to the main texts additionally i will add the more conventional aspects such as including all the details such as product, website, contact information. 

TV Sponsorship 

As i wanted to further connote the products aspects even in the Tv sponsorship i decided i was going to use all the footage that i had got and create the TV Sponsorship that was fast paced and denotes all of the cars key features and USP. This is slightly unconventional from TV Sponsorship adverts.