Name

1. I thought that Superb would be a good all round name as it defines the quality of the product, however after doing some more back ground research on branding i realised this name was already begin used therefore I was unable to use it due to copyright.

2. DYNAMO I thought was good because it implied how the product was dynamic and would be able to fit any situation. However I was unable to choice a font or be happy with the overall look of the name, I found that having it in capitals help for it to stand out and be more appealing.

3. Another of the names that was in my list wast A2B the reason for this name is it connotes how the car no matter what will be able to get from one destination to another. I had also used a bold font so that the name will stand out. Although the name is short I do not feel it would work the product as the car is more family based.

4. This was split in to two as I was not sure in the way of spelling this name, with the correct way or having an alternative that will hopefully be different and stand out or allow the audience to remember it more easily. I really liked how this font style looked as it looks professional and up market this fits the target audience, but also the actual name of the car is very fitting as it is family based vehicle this means that the car will be aiding the users.

I will be using BW Aider, as i feel it is most appropriate name for the brand, but also is the best all rounder taking into account purpose, aesthetics and function.