This is a prime example of TV Sponsorship following the key conventions, as its a product that fits the aspects of the programme that it is sponsoring. Fruit Tella is a sweet however in the Ad it has been adapted to be symbolic of the people taking part in the programme. This is the purpose of a Tv Sponsorship as the product is meant to denote the key aspects of the programme.
This however is a Tv Sponsorship that is slightly less conventional as it still does symbolise the programme in which it is sponsoring. They have shown all the products details and the sponsoring details all on a TV this is meant to represent the program being on the TV. However the product is also demonstrate in the Ad this is an aspect that i want to use as i want to keep the continuity throughout my adverts by constantly connoting the products aspects but the same features of it being a family based versatile vehicle in all texts.
These TV Sponsorship Ads were help as it meant i knew what existing adverts were doing and what was needed from me to create an advert that both fit or developed the conventions but also kept with in the campaign and idea that i was trying to connote through my texts and campaigns.
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