Logo Design

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One of my tasks was to produce a logo for my brand this meant creating some initial ideas and them developing some of the ideas int my finals. These where my final four ideas that i would be willing to use for my logo.

1. The reason that I had chosen this design was because it is very different to many of the logo's you see today. I had taken a slightly cartoon like approach to the design of this logo as it really stands out, but also it allowed to me to experiment with the letter I was going to use. I also felt that because it is rather unique it looked better than many of the others it is down to the aesthetics of the logo that I have entered it as i feel it is aesthetically appealing and stands out.

2. For my second design I thought i would incorporate something the audience would relate to cars. In my case I was able to produce a logo which some what symbolises tire tracks i thought this was a nice way to try the logo and product together. In addition to this is also looks aesthetically appealing due to boldness of the design making it stand out on the page from all the other. However the letter flow from one another this was making it seem more appealing, this is my favourite so far.

3. I wanted to see if  i could produce a logo design that would be incredibly simple but still look appealing. I tried this in my 3rd design i like the simplicity of the logo, and also how the style of font is script like it makes the logo look more up market or of a higher quality than the others. This was something that i did not like about the 1st one as I had gone for a cartoon like approach it could look childish and not appeal to my target audience.

4. Finally I produced another logo which would symbolise the car in some way, I tried to do this by incorporating the road into the middle of the logo. Although the audience will be able to recognise the road in the middle it breaks up the logo to much for it to work, therefore it do not feel it looks as aesthetically appealing as they other and is not as clear. Therefore this is the logo i would not use due to the complexity of the design making it hard for the audience to recognise and appreciate.

Overall I would chose number 2, because of the overall design being good and it links to the product nicely which the other do no. I will now need to produce this logo on Photo Shop and change anything or improve the design if needs be for my final logo that i will use on the advert.