Editing 1

After doing my first bit of filming i wanted to make sure the filming was okay and being placing the shots in order and cutting them down to time. I shortly realised that the footage gained was going to need to be re done this is because many of the shots took too long, this meant i would not be able to fit all the sections into my 30 second advert. Therefore I looked at the footage i had filmed and edited them best i could so that it would flow even if it meant the clips where a lot longer than they needed to be. This allowed me to see what shots i actually needed, as I found when filming adverts every shots has a meaning and is not there just to fill time. I needed to do the same and make sure that my shots where accurate.

Filming 1

On my first filming attempt I thought it would be a good idea to go out and try to film the shots like they where in my story board, however rather quickly in my filming i soon realised that i was not going to be able to do it like i have drawn on my storyboard. There where many things that i had not taken into consideration, one of which was the 180 degree rule as I wanted to film the car moving but from a multiple of angle, in the storyboard i had broken the 180 degree rule and was forced to re think my options when i filmed it.

On my first outing i wanted to get the first section completed this was to film the car being used on the commute to work. When filming I felt that it would be worth while to film everything as I had planned in the storyboard then if i needed to cut things down or change something i could do it when it was being edited. So I began filming the opening scenes to the advert this was going well as I was able to get the footage required. Something that I was happy with when i was filming was being able to get better or a variety of shots when on location that where different to the storyboard.
For example, I had planned to use a medium long shot of the car pulling up at work, however i had already used many similar shots meaning that there was very little variety, I was able to use close ups of the car pulling for different angles, Like the wheels or logos. This then added a variety of shots but also connoted the car's Wow factors.

Therefore I found that my first filming session was a really good for me to practise and try out different things. As i was able to see where I needed to change things with a wider variety of shots, or looking at the shots and thinking will i actually need to use this or will it just be wasting time. But something that I did not expect to need practise with as the camera and begin able to use that comfortably, i found that many of my initial shots where very jumpy and angled. I uses the first filming session to get to know the camera and be able to use it appropriately then went back on my second filming session to try and getting better shots than i had in the first.

Radio Advertising

After doing some research in radio advertisement i was able to understand the codes and conventions this was also the help of a article i found in my research. This lead me to realise how my radio advert was going to very unconventional in its construction as i was not creating a situation with in the advert in which the product was able to resolve.

My product instead was very much going to follow the convention of a typical advert as i was simply demonstration the cars capabilities however I will be adding the more traditional set of information at the end of the advert.

Campaign in Motion

I found that my campaign was not really going in any direction I therefore needed to decide on a path for my campaign and stick to it. I will also be using my research to instruct my decision.

This was the direction I wanted my main two adverts to use these aspects to connote the key aspects of the product. The reason for using these aspects in my adverts is it would allow me to denote the cars capabilities of being a family and versatile vehicle that can do anything its set too. 

Radio Advert -

As I am creating a campaign i need to make sure that their is continuity this means having something that was similar to my other texts. Therefore i wanted to create the radio in the style of the first advert as it is family based this was more likely for the audience to be able to related to the text as it is the more self explanatory than the others. I would then try to recreate the my main texts, by adding non diegetic sounds that would be similar to the main texts additionally i will add the more conventional aspects such as including all the details such as product, website, contact information. 

TV Sponsorship 

As i wanted to further connote the products aspects even in the Tv sponsorship i decided i was going to use all the footage that i had got and create the TV Sponsorship that was fast paced and denotes all of the cars key features and USP. This is slightly unconventional from TV Sponsorship adverts. 

TV Sponsorship

This is a prime example of TV Sponsorship following the key conventions, as its a product that fits the aspects of the programme that it is sponsoring. Fruit Tella is a sweet however in the Ad it has been adapted to be symbolic of the people taking part in the programme. This is the purpose of a Tv Sponsorship as the product is meant to denote the key aspects of the programme. 

This however is a Tv Sponsorship that is slightly less conventional as it still does symbolise the programme in which it is sponsoring. They have shown all the products details and the sponsoring details all on a TV this is meant to represent the program being on the TV. However the product is also demonstrate in the Ad this is an aspect that i want to use as i want to keep the continuity throughout my adverts by constantly connoting the products aspects but the same features of it being a family based versatile vehicle in all texts. 

These TV Sponsorship Ads were help as it meant i knew what existing adverts were doing and what was needed from me to create an advert that both fit or developed the conventions but also kept with in the campaign and idea that i was trying to connote through my texts and campaigns. 

The Brand

The product I am promoting?

I will be promoting a new type of family vehicle. The product itself is a new range of family SUV’s, it will fit in to any family life style but additionally has an eco element that very few other SUV’s have. The difference between my product and some existing products in the market is that my product is so versatile it can be used by anyone, this is a plus but it also has the eco element due to many of these current car’s being un economical. To gain a better understanding of some other brands I will be looking at some existing products like, Land rover, Volkswagen and Volvo.  The reason that I will be looking at these other brands is they all offer very similar brands to what I am offering, but I want to see the difference in the type of campaign they are advertising. What I feel I need to do next is begin to sketch out the design of my logo so that I have a visual and this may perhaps help fur fill my advert but also I want to look at possible names for my brand and product as this can make or break the car.

What is the purpose of product, and why am I promoting it?

The reason that I am promoting the car is because I am very interested in cars and from early on I knew I wanted to do an advert with cars closely related to it, however I was not sure of the best way of creating a believe advert. There for I looked at advertising it from a different approach so that it was not just the product that was different but was also the way in which it was being advertised.

However the purpose of the product is to be family cars that will fit all there needs. But in addition to this, it will be a lot more economical than its competitors this is because of an all-new type of hybrid engine.  I think that this can be a very strong point of my campaign is that it can be used and ran every single day. However as the car is so multifunctional it can eliminate the need of a second car, therefore I can use this as the fact that it is ecumenical and family orientated as the 3 necessities of the advertising campaign.

Car advertising is quite popular this is just going to make it more vital than anything to advertising my brand differently, as the product on first glance is no different to any of the others on the market currently. Therefore I feel that it is because of the advertising campaign and this is going to be the thing that will make the product stand out from the rest it is vital I denote the cars talents and how it is easily better than the rest of the market. Although the market it competitive I still feel that there is a gap that hasn’t been filled until now this is where my all-new type of family vehicle comes in.

Target Audience

I am have done the most research in target audience this means that I am going to have to go back and research this, as it may make a difference to whom I am targeting.  However I feel that I have a very good idea of the audience that I will target, these people will be in-between 25 – 50. The reason that I have got a very large target audience is because the car is very versatile it will not only draw in an audience who is looking for a family vehicle but most adults that want a new vehicle which can be used for multiple purposes. I was looking at using some type of extravagant driving performance to help attract the audience however I have realised that this will just be un realistic and I should look at advertising the product from a different approach.

I feel comfortable with my targeting audience because the product is so versatile, however as the product is able to cover so many different features I think that it will be slightly harder to advertise and get the audience to feel attracted to the product. Therefore I will be trying to subvert both a viral advert and a narrative ad, so that I can promote my product in a new light however still connote some meaning behind it instead of using a unique ad just to establish the brand name. Although this could be an option for my second advert.

Next

Look at existing products.

Come up with a name for the Brand and then the product

Create a logo

Shot list

Story boarding

Animatic 

Existing brands

Any brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A brand is the essence or promise of what will be delivered or experienced.


Importantly, brands enable a buyer to easily identify the offerings of a particular company. Brands are generally developed over time through:

• Advertisements containing consistent messaging

• Recommendations from friends, family members or colleagues

• Interactions with a company and its representatives

• Real-life experiences using a product or service (generally considered the most important element of establishing a brand)

Once developed, brands provide an umbrella under which many different products can be offered--providing a company tremendous economic leverage and strategic advantage in generating awareness of their offerings in the marketplace.




This is the VW logo, car brands are slightly different in their creating and connotation to normal brands. As I creating a brand for a car I decided i would then just look at how cars are branded specifically. I then decided to look at VW as they are a massive brand in the car industry,  I wanted to look at the aspect how they brand their products.

First of all i looked at the logo, as part of branding is to create an image that the audience will remember this is important as you want to be memorable. One way that the audience will remember you is by the logo, therefore companies will rely on their branding skills being top notch, a logo can be a way to ensure that the audience remember the brand all in one simply symbol.

This is the VW Logo, as you can see it is very simple in its construction, taking the word VW and incorporating it into a more aesthetical logo. This was the case of many other car logo that use the same conventions of using their brands name and incorporating it into the logo. Then creating my logo i will follow this convention or try and sum up the idea of the car in the logo however this can be challenging to create a logo that connotes the idea of the car as the audience will interoperate it differently their for perhaps not getting the idea of the car. 

VW

Nissan

Bmw