Attempt of Advert 1

This was my first attempt of my advert, I am not very happy with the overall out come of the advert for several reasons. One of which was the flow of the advert as it currently seem very jumpy, with no flow between clips this is a crucial aspect that i need to get right as i need to make sure that the advert works. One way that I can try to make the advert flow is by introducing a soundtrack to the advert this was something that i was not going to do but it could help me make the advert flow and fit the clips into the rhythm of the soundtrack. Additionally this could be a good thing to do as i was going to use the diegetic sounds from the clips however they do not fit in with the advert, so using a soundtrack instead of having the diegetic sounds may work better. I will need to pick something that will work with the adverts and the campaign but also something that will work with the footage that i have already got. 

Something else that I am not happy with is the lack of shots from inside the car, mainly as I wanted to captures some of the emotions that the drivers and passengers would feel when in the car. Instead i have mainly medium and long shots of the car being driven or passing through different landscapes. Currently as there is little variety of shots in the advert is not denoting meaning. 

The meaning of the advert should be about the car helping families in their everyday lives, being able to battle any challenge. Currently i feel that the advert is denoting now meaning about family and the ease of use, it is just showing the journey to work, someone loading their shopping into the car and a child being dropped of to school. These are all very boring things that happen daily, and i have latterly shot them not connoting how the car is better than its competitors. This is something that i need to think of carefully as it is currently denoting nothing of importance. 

I will discuss this advert with my teacher ASAP and see whether or not it can be improved and if so how. I will then go and blog about the my progress and the possible improvement.