Editing 2 / teacher feedback

After the filming session going well I wanted to to edit and try to get a feel for the length of each section and how i will be able to get the rights shots to fit the duration of each scene but also denote the right meaning.

I did some editing of my footage and shortly found that there was very little meaning behind the advert so far this was something that I did not expect, i then carried on to roughly edit the footage down so that I was in a position to show my teacher and have get some feedback on how to improve and move forwards in the project.

The daily commute was planned to be 10 seconds long with a rough edit of only 5 clips it currently 18 seconds long. This meant that the footage was way to long, and i was either going to have to edit the footage down so that it fit my planned duration and risk the chance of their being even less meaning in the advert. Or go out and try and film more appropriate shots that will denote meaning in the advert but also how the car is better than other cars. I decided to try and cut down the clips to reach my 10 seconds limit, but was still unhappy with my progress I then decided it would be wise and beneficial to get some feedback of the work to allow me to go forwards in my work.

I then spoke to my teacher and was able to get some really useful feedback on my work and what i should be thinking of doing to improve my work. My teacher was able to straight away tell me their was no meaning to the advert and was just a series of videos edited together, he then advised me to look back on my research and other adverts to look at how they denote meaning in their ad's. I did so and came back to him where the discussed the possibility of using a narrative over the advert to give meaning of each section this will go hand in hand with the footage on screen. Additionally he advised for me to go back and re film the commute section and try to get some more meaning full shots, but to really think about how to get these shots before filming.

I therefore needed to go and look at / do  -
Narratives in adverts and how to make a successful one
Look at my storyboard and make changes / improvements
Shot lists of my new scene
Create my own narrative and get more feedback on my progress
Try and re film some of my scenes