The New

After doing some filming and editing i have realised that there was no real meaning in my work,  therefore I needed something that would allow me to convey meaning in the form of a narrative. The reason that i chose to use a narrative is because it allows for meaning to be put in to the videos, via a voice over of what and how my product is better than others and worth buying.

The narrative that i am using on my advert is not going to last the duration of the advert but only short phrases for the separate sections of the advert. The reason for this is so that i can connote to the audience how the car is better than all the others, i will be using a variety of shots and different locations to denote the cars capabilities and how it is able to fit any persons needs.

I have also found that i needed to look at the meaning of my adverts and make it more simple rather than my original idea where i was going to include multiple scenes with very quick editing this is not only uncommon in adverts but also made it very hard to introduce meaning in the advert but create a narrative that could be editing in time with the videos. Therefore I decided to slow everything down and make the duration of different locations longer then split the locations into the two adverts.

The reason for splitting the locations and types of people driving into two adverts it means that i can will be able to produce a better narrative to fit my advert to, but also allows me to have 1 advert solely for family and how it is better than other cars. Then another advert about the enjoyment of the car for the family but also everyone else, i wanted to do this as the car should be fun for the family with the can do attitude.