Filming and Editing

I was able to finish the filming for the my first advert, I wanted to get some footage where the car would be used on the school run. It meant that it could show how easy the car is to use, for both children and parents, with the space and easy loading of the children.
However i found that it was hard to get any shot that would demonstrate how good the car was, this meant that the footage i got was okay but will need to be improved.
Some of the shots that i was able to get where, the children getting in the car, small amount of dialogue and then car arriving at the destination. I realised that there really was not that much footage so far of inside the car and this could be a good chance to demonstrate some of the features with in the car with the scene being about the time spent with your children.

I then took the footage i had got my from my day of filming and began to edit it down, so that the shots would flow and allowed me to see whether or not i was going to be happy with my footage and where i will be able to improve the scene. I shortly realised that the footage i got was good and i could use a lot of it for the advert, however i needed to go back and film some more this is because there was no meaning in the scene.
The narrative goes "It's the time spent with your kids as you take them to school"
Therefore i should be denoting how the car can allow you to enjoy some quality time with your children, however this is a good idea but a lot harder to capture. I now need to look at some good ways of being able to convey this quality time in the advert, as it will hopefully help me to denote meaning in the advert and how the car is better than its competitors.